Improving the Sackett Systems Customer Experience In our continued efforts to improve the products and services we offer our customers, Sackett Systems is embarking on a project to develop Buyer Personas.
Buyer personas are semi-fictional representatives of an ideal customer, based in part on real data from our existing customers, as well as market research on our industry, including behavior patterns, motivations and goals. Understanding what inspires customers to choose our products and services is the key to building constructive buyer personas.
Buyer personas will help us to empathize with our customers, to better understand the information they are seeking and improve how we deliver the products, services and content they need to achieve their goals.
For more detailed information on Buyer Personas, visit the Buyer Persona Institute below by clicking on continue reading.
The obvious benefit of regularly washing your industrial forklift batteries is that they are aesthetically clean. It is however, hard to place a value on that cleanliness.
But there are other, less obvious, more valuable, benefits to regularly washing your batteries. These include longer battery life, better battery performance, and even better performance of your fork truck fleets. How is it possible that this one discipline could have so many benefits?
I am going to cover what I have learned from talking to scores of customers and dealers on the subject of battery washing. I am also going to cite studies that have been done on battery washing. Please feel free to respond with your experiences, whether they be similar to mine, or different.
This is my first “Battery Exchange” blog post. In this first post, I want to acknowledge and thank those who have helped me acclimate to this new sector of the Material Handling Industry. I joined Sackett Systems, Inc., one of the founding members of the Battery Exchange industry segment, as Vice President of Sales and Marketing, 15 months ago. Most of my previous Material Handling Industry experience was in the Airport Equipment sector. While I was able to draw many parallels from this past experience, my first year here was one of profound learning about our particular segment – Electric fork trucks, the batteries that power them, and the equipment that services them.
October 8th Sackett Systems will be gathering for an Employee Appreciation Luncheon. Sackett will celebrate, with a pizza party, our past accomplishments as well as the opportunities that lie ahead.
We ask for your patience during the hours of 11:00a.m. – 12:30p.m. Central Time when our employees will be away from there desks. Please leave a message and we will return your call as soon as possible.
Sackett Systems is pleased to announce the appointment of Ginny Gilbert to the position of Director of Dealer Sales. In this role Ginny will be the primary contact in Sackett System’s relationships with dealers in its nationwide dealer network. She will be in charge with building Sackett’s dealer network and assuring that our existing dealers are highly satisfied in their relationships with Sackett Systems.
Ginny Brings a wealth of experience and capability to this new assignment. Ginny was the CEO of Gilbert Construction for 10 years, and in that role, was known for her ability to develop mutually beneficial relationships with a wide range of subcontractors, architects, and developers. This demonstrated ability will serve her well as she seeks to develop and deepen our relationships with key dealers.
Sackett Systems is pleased to announce the appointment of CAPS Systems Ltd as the dealer for Sackett Systems line of Battery Exchange Equipment in the UK. CAPS has developed a reputation as knowledgeable and responsive partner to Battery Dealers, Fork Truck Dealers and end-user Customers in the UK market for Battery Exchange Equipment.
“We look forward to a productive and mutually beneficial relationship with CAPS, an up an coming player in the UK market for Battery Exchange Equipment” said Tim Roberts, Sackett Systems Vice President of Sales. Chris Smith, Managing Director of CAPS commented, “The whole team at CAPS is excited to be associated with the quality and reputation for excellence that comes with Sackett Systems. We expect this new association to make an immediate impact in the UK market.”
Sackett Systems, Inc. (Bensenville, IL) is pleased to introduce Timothy J Roberts as their new Vice President of Sales. Mr. Roberts will be directly responsible for leading Sackett’s sales efforts on a global basis. He brings 32 years of progressive sales, marketing, product development, and relationship management experience to Sackett. Previously, Mr. Roberts spent 8 years consulting with small and medium sized business on sales process, sales training, sales force effectiveness, and marketing initiatives. Prior to that, he held Vice President of Sales, Sales and Marketing, and Business Development roles with FMS Corporation. He has extensive experience with specialized material handling equipment and systems, in the airport equipment, oilfield, and construction industries.
Roberts To Focus On Strengthening Dealer Network and National Account Relationships
Throughout his career, Mr. Roberts has focused on Growing top line sales and bottom line profits by providing high levels of support and service to customers as well as to the dealer networks that supported company sales efforts.
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Sackett Systems Partners with Stokes Industries To Bring Their Mechanical Automation Technology to Parking Professionals, Municipalities, Architects and Automotive Professionals
Sackett Systems, one of the country’s leading material handling manufacturing companies, announced the launch of Sackett Parking, an automated parking start-up. Partnering with Stokes Industries, a pioneer in the automated parking industry, Sackett Parking will be focused on delivering cost-effective mechanical and robotic parking solutions in high-density areas, allowing for maximized parking capacity.